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Savsol Lubricants
Location
India
Role
Copywriter and Concept Strategist
Project type
Social Media Management
Date
March 2024
Savsol Lubricants is a premium engine-oil brand whose flagship Savsol Ester 5—powered by Ester Fluid Technology—ensures smooth rides, reduced engine wear, and superior heat management for both cars and bikes.
As copy head on this brand I have handled everything from fueling big ideas to fine-tuning the punchlines for Savsol Ester 5. From slick launch campaigns and RTB-driven statics to celeb collabs and thumb-stopping scroll bait — I’ve made engine oil talk, trend, and take the fast lane.
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