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Western
Location
India
Role
Copy & Concept Strategist
Project type
Social Media Management
Date
January 2023
Western Refrigeration is a leading B2B provider of energy-efficient, high-performance cooling and refrigeration solutions tailored for the retail, hospitality, and food-service industries.
As Copy & Concept Strategist, I turn Western’s advanced refrigeration specs into crisp, benefit-driven copy. My magic touch? Blending technical precision with playful wordplay so every fridge, freezer, and cooler speaks directly to dealers and restaurant owners—cool, clear, and compelling.
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