Parle Kismi

Known for its nostalgic charm and desi sweetness, Parle Kismi wanted to show up for Valentine’s Day in a way only it could — rooted in old-school romance, but made for today.

The result was a two-part campaign: a tongue-twister challenge that brought couples closer through playful chaos, followed by real-life love stories of people meeting their Valentine for the first time. Warm, unexpected, and refreshingly Indian — the campaign struck a chord and went on to win 4 creative awards.